7 Website SEO tips to rank your posts higher in Google
I’m going to provide you with 7 SEO copywriting tips.
These are going to be things that you can implement for your general site copy and your SEO website strategy and ensure that your site remains in a good place for Google’s 2021 roll-out of algorithm updates.
I’m going to take you through some things you can do quite immediately.
This will assist you to go ahead and start sketching out your copy, material and website today. Click like if this is precisely what you need and if we haven’t satisfied yet.
To start with, I want to talk with you about how to utilise the keyword you’re choosing in your on-page body copy. In comparison to your blog sites, your website’s essential pages, home, about, services, contact, resources. All those big pages that you’re spending so much time on They’re generally lighter on content, word count and they should be those long kind blogs you’re writing, possibly they’re 5, 7,000 words, you’re spending a great deal of time there, but these pages simply by nature, unless it’s a long type sales page, 3000 to 5,000 plus words, it’s most likely going to be a little bit shorter from a copy perspective.
And if you’re like so many of my trainees and copywriting for creatives, they state, okay, then how do I implement an SEO technique that does not sound robotic when my word count is diminished much more? I’m going to reveal to you how to do that. This is essential since these pages are likely going to have greater domain authority than your blog site pages in general.
What pages do you most likely link to on a week to week basis? You are probably constantly giving out your main site or connecting off to your about page or the services pages more so than you do to a particular post. A quick trip through your Google Analytics can reveal you, you’re most likely somewhere in the middle where you’ve got a lot of your blog sites offering some of that SEO juice that’s driving to your site, but a lot of your essential pages, those leading pages that people are looking at are most likely the big pages of your site. Okay, so here’s why we must find out the keyword strategy for these pages.
It’s easier for them to rank for more competitive keywords or long-tail keyword expressions. And when I discussed Google’s 2021 algorithm upgrade, I discussed how much of a prioritisation they’re going to put on load time and mobile optimisation. The lower your scores remain in those crucial areas, then in theory, the lower those pages will rank, again, beginning after May 2021. However, before we can repair all that we have to make sure that the on-page content is supped up and prepared to go shooting on all cylinders. You need to know the hot keywords that you’re going for on these huge pages of your site.
And then you need to lace them in organically in your web pages on page body copy, as typically as you can however in such a way that is a bit more natural.
Number 2 Our old friend Keywords
Utilise that keyword when and a header expression on this website copy. So we went to identify this keyword expression when as (H)1 copy. And if we’re saying it again on this page then we’ll drop down to (H) 2. Now, this part becomes a little bit of a dance between on-page copy and style.
You’ve heard of them before most likely. They’re your title text, your meta-description, and then any alt text that is used on this page.
So if Google is a library and we want to discover your book, your site, here are the pieces of it. The primary step, the title tag. This informs the online search engine of what that page is about.
Consider this as the title of the book, it’s going to be what bubbles up at the top in Google or whatever search engine it is.
It also needs to be unique for every single different page of your website. That’s essential, all right? We want it to be a succinct accurate description of what’s really on this page and you want to aim for 50 to 60 character count here. I utilise wordcounter.net.
All of the time, I just have it Favorited to count word count for whatever I’m dealing with the copy. So I would just go there and play around up until you find that 50 to 60 mark. You need to concentrate on your title tags since your web page, your website’s landing page, is possibly precisely what your reader requires to arrive on.
If that title isn’t clear, that’s not assisting. Don’t squander that important SEO copy. You need to help them understand what they’re going to find after the dive from the online search engine pages results to landing on your site and be very clear there and not waste that area.
You’re most likely investing a lot of time on crafting your blog titles, however, do not negate your sites and landing pages, titles also. Hang out on those with your title tag. Number two, the meta-description.
This is going to resemble the back cover of the book. You see it, you got the title, you flip it around to kind of find out a little bit more about what’s within.
Before you hit publish on a site page make sure that you go into whatever website advancement tool you’re utilising and you add an engaging meta-description. This is key when you Google something, you’re kind of evaluating that click that you’re going to land on based on what comes up in the description field? We’re going to make certain that you utilise these keywords you’re trying to rank for in this copy 100%.
The word count we’re searching for here is between 150 and 160 words, can use that wordcounter.net tool. And don’t replicate this copy or copy and paste it for each page, even if they’re similar.
You want to vary it from the house to about, to services, to contact, so on and so forth. If you’ve got a service page for a $1,000 cost point deal and a full-blown five to $10,000 deal, then make sure that those meta descriptions are different.
Number 3 Alt descriptions.
The alt text on the image descriptions. So this is like the inside of the dust jacket of the book or maybe even the captions under the pictures in the book.
When you’re attempting to scope out, it’s not the first thing you’ll look at. Do I want to take this book home with me or not?
However, it’s certainly something that you may take a look at. Side note photographers, I feel like you guys always know this. The rest of us in some cases get a little neglected.
Make sure that you’re upgrading your alt text for SEO. I’ve got several hot tips for you as you do this. The first one, name your images in a manner that describes what they are.
Google in the past, has focused on and suggested hyphens in between the words to explain this instead of the underscore. Do not use non-alpha characters in the descriptions like these men or even those beautiful vertical lines that we all like.
Just do the words to explain precisely what’s in the picture hyphen in between, stop.
Number 4 utilising reviews
I have for you, make sure you’re utilising reviews and showing your reviews.
This does help your SEO. Stop putting all your reviews or your case studies or whatever on one page ensure you’re sprinkling them throughout your site. As long as you’re formatting these in an enhanced method I’ll show you a couple of examples of those.
This is going to help your ranking. Google’s algorithm is going to check out the existence of reviews as credibility. It communicates credibility, authority, you’ve worked hard for those evaluations, so again, ensure you’re not just burying them on one page, but you’re helping put those through various pages of your site.
Number 5 Your Address
Ensuring you’ve got that address in your on-page copy. Okay, especially if you are a traditional or a regional services is huge, but shout out to those of you who have a digitally-based service.
Please have your address on your website. I seem like I’m constantly searching for someone’s contact information or to see where they’re based.
Have it on your site. If you’re not comfortable doing your house address, as a lot of us aren’t, just use a PO box or a UPS box, something like that, however, have an address, a physical address that you’re noting on your site.
Number 6 Site Speed/Style and Page load time
Put a huge top priority specifically this year on responsive website style.
We talked a lot about the on-page copy making sure that that’s prepared. Site speed and page load time, site style across different devices, tablet versus mobile versus desktop, ease of user experience and usage, and then definitely the visual stability of the content of the pages.
I want you to go through every single page of your website and look at it on a mobile gadget and a tablet gadget. I’m going to reveal to you a trick that I do all the time for this and make sure that you like the method it looks that it is reasonable and clear and laid out in a method that gives a good user experience.
Once again, I know I’m like blue in the face from stating this, however, this is something they’re certainly focusing on in the 2021 update.
And mobile-first indexing is big for Google. Your website requires to look as good as it does. If not, I would probably even state better not simply on desktop, but mobile phones. And trust me, I have to make myself focus on this because it does not come naturally. I work on desktops all the time.
That brings me to the next suggestion, number seven, making certain that the material is easy to check out and laid out in a manner that offers a fantastic user experience.
I’ve told a couple of customers and students somewhat but people are theoretically only reading about 20% of the copy on your website. It injures my heart, but that implies that we just have to make our sites extremely clear for the skimmer to read.
We need to compose our sites for the skimmer and you require to do that.
Of all, it makes sure your paragraphs, I have a rule generally about 3 sentences or less in a paragraph. Usage bullet points, bolding, break up your texts, design them up, make sure that you’re, once again, playing to the reader and the skimmer, and you’re determining and revealing them exactly what you desire them to continue reading this page.
You’re doing it wrong if your copy is not easy to scan. So get out of the way of your reader.
This is a long type sales page. And what I wanted you to see is a couple of ways that we broke up the copy with larger texts but likewise these smaller sized paragraphs.
And after that turning back and forth in between larger copies, smaller sized copies, various methods to stylise it. So there are great deals of various ways to do this but I wished to show you this example.
Number 7 utilise good anchor keywords and linking
Take certain you connect off to other pages of your site internally.
Attempt to utilise good anchor keywords and then emphasise and link those to other pages on your website. On your homepage, if that links to your about page and your services page and those pages linked to internal pages of your site and so forth, you’re drawing this little map.
It’s making a mini-universe for Google to get in for it to signify.
Now, you understand about composing SEO copy for these landing pages, your website itself, but what about your blog site material composed from an SEO perspective?