How to get your business website on the first page of google - The Problems...
If you have had your business website built recently and you type in your URL and don't see your web site you might need to get it indexed which wont be covered in this article.
If however you have had it up for a few months say and still are not really getting any customers from it then there are a few changes you can make which may help it show up better in Google, Bing etc.
These changes you can make are called SEO (Search engine optimisation). Google being an search engine has to have a way of showing you relevant results for your search term. It uses an algorithm , no one actually know whats it is a part from a few people that work at Google.
Having said that all the web developers and marketers have tried lots of things and found a few things that do help you find favour with google. Google did some big changes to its algorithm a few years ago and really changed a lot of what people knew that helped. That is why I have put a year in my title because there is still a lot of out of date SEO tips.
Basics of what SEO is and its terminology.
Below I'll give you a list of the main SEO ideas that Google seems to like on your website. The idea behind these tips is that Google can get a good idea of what your website / business is about easily and quickly. You have got to remember Google is just a computer program (a very complexed one mind), it needs to sift through all the millions of websites there are and hundreds of thousands of new ones daily quickly.
There are quite a few tips and they carry different weight with Google, I'll point this out as and when.
SEO can be broken down into two main areas On-page SEO and Off-page SEO, I am only going to cover On-page here in this article. Off-page SEO is beyond the scope of one article because it includes a lot of Social media these days.
Keywords and the use of...
I'm discussing these there as they can single handily make or break your page in Googles eyes. Be very careful what you read about them, at least make sure it is from a recent post.The present thinking is to use the same keywords in your page title and in your first <H1> body tag. Do NOT stuff them as many times as you can in the body text of your page, this is an old strategy and will get your page nowhere.
If you write the content of your page naturally you will have a good sprinkling of the keywords anyway that googles bots can decipher and understand what your page is about. By all means use keywords in all your <H1-4> tags but be careful not to phase match them. Add other words that are meaningful but will change the keyword phrases.
On-Page Search Engine Optimisation
Pages titles are probably the most important SEO tip to start with. Make them precise and represent what your article is about.
These need to be readable, make sure they are not a jumble of number and letters.
These are more to do with Coding of the web site pages
These a html formatting that google takes notice of as presenting the article content.
Years ago these were abuse and stuff with keywords much the same as the body content. They are over looked most nowadays but I think the have great value in allowing to show exactly in the search results what you want and not what google picks out of your body text.
Image SEO Optimising:
This again is not visible on the page same as the meta description but there are Alt="" tag codes for all images and can be fill out like so Alt="Writing something about this image will help google understand what this image is about"
I've only given you a few of the SEO tips above, there are many more but these are the easiest one the get started with and will provide you with the best results for very little time spent.
This article is actually a brief overview of the training I provide in a Membership site which covers everything Internet Marketing and SEO (www.IMandSEO.com). Most of the training is freely available and will be added too and updated. There is paid sections of course (I do need to make money also). But my idea behind this is that you have a single go to place for what you need. Use it as a resource rather than having to go through your bookmarks or try to find that great website you found the other week.
All I ask for in return is your email address...