Welcome to Folkestone seo services We are expanding our local range to Folkestone and are looking for local clients. Our service provides one months free trial, free audit of your site . Then we will provide you with a action plan that you can carry out on your own. If you find that you actually […]
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Resist Old On-Page SEO Tactics With These 5 Tricks Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet. If you’re optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you’re […]
Every day, hundreds of websites are being sold on the internet. Besides providing some cash, selling your site gives you the freedom to pursue other interests. In addition, it helps you avoid imminent risks such as loss of value for your site. Below are some guidelines which will help you sell your site successfully.
Ways of selling your site
There are three main ways of selling your site. The method you choose will depend on your own unique situation.
1. List it on the marketplace
There are several sites out there which help match website sellers and buyers. Though you are required to pay a fee to get listed, your site will get exposure to numerous buyers. Therefore, getting your site listed in marketplaces such as Flippa, Empire Flippers and Ackwired is a great option for selling your site quickly. However, the downside of getting listed is that you are not likely to sell at a high price. Most of the people who visit such sites are bargain hunters looking for the cheapest deal.
2. Hire a broker
If you want to avoid all the hard work involved in selling a site, it would be advisable to hire a broker. The broker will help you set a price for your site, identify potential buyers and pitch the site to them. You also won’t have to worry about contracts and other documents required for the transaction. The disadvantage of working with a broker is the expenses involved. Brokers usually retain a percentage of the payment once a transaction is successful. Some of the brokers you might want to consider include Digital Exits , FE International, Quiet Light and Latona’s.
3. Sell it on your own
If you decide to handle the sale yourself, you will have to find buyers, provide information, negotiate prices, and deal with all the paperwork. Taking this route can be very tiring and time-consuming. In addition, you might find yourself making mistakes when it comes to handling the legal aspects of the transaction. However, the best thing about selling your site on your own is that you don’t have to pay any listing or brokerage fees. All the profit you make is for you to keep.
How to find potential buyers
Whether you decide to get your site listed, hire a broker or handle the sale yourself, the following are some guidelines for finding a buyer:
1. Reach out to your network
If you have been running your site for a while, you probably have connections with other website owners, website administrators, service providers, and social influencers. Take the time to write a list of the people in your network and send them an email. Let them know that you are selling your site and ask them to spread the word. You could also mention what kind of buyers you are targeting, the profitability of the site and your asking price.
2. Get in touch with businesses that own multiple sites
Businesses that own other sites in the same niche are potential buyers. They might need the site to offer complementary products and services, or reach a different target market. If you know of such sites, be sure to drop them an email or even make a cold call.
Write down a list of any companies and individuals that have advertised on your site previously. Since they were keen on reaching your audience, they might also want to own the site. Since you have a rapport with them, it might even be easier to make the sale.
Selling a website can take weeks and even months. It is therefore very important to be patient as you go through the process.
As a business consultant, it will be your job to advise other business owners in how to best do their business. With such a big job on your shoulders, you’d better have your own business affairs well in hand before starting out.
Whether you aim to consult clients about legal matters, marketing, accounting, finance or any other aspects of their businesses, here’s how to get started creating a consulting business.
Develop your niche
Business consultants don’t typically start out in that role, but instead come from some other professional line of work. But even if you’ve worked in a professional capacity, you still need to decide exactly what type of consulting work you want to do. If you’ve been an accountant, for example, don’t just market yourself as an “accountant consultant.” Instead, choose a niche within the world of accounting. For example, focus on tax preparation or auditing, for example.
Get the expertise to prove it
If you don’t already have some credentials or abbreviations behind your name, it could really lend some credibility to what you’re doing. Look for associations, credentialing or other certification within your particular niche of business consulting to find out what’s out there. If you’re a security consultant, for example, you might join the International Association of Professional Security Consultants, while a management consultant might seek membership in the Association of Management Consulting Firms.
Choose your business structure
Before you go out and start marketing your services, you’ll naturally need to spend some time focusing on the details of the business. That includes registering as a corporation or sole proprietorship, if you’re doing business in the U.S., or filing for a similar status in the country in which you’re based. This portion of starting the business also requires you to think about how you’ll bill clients. It might be tempting to bill by the hour and milk each job for all its worth -- but that’s not the way to impress your clients. Instead, set a relatively high upfront fee, accompanied by a promise to deliver certain results by a certain date. When you accomplish those results, broker a new deal with the client -- since now that client knows your worth -- or move on to working with new clients.
Put on your networking face
Joining associations or clubs related to consulting and to your particular niche is just the tip of the iceberg when it comes to networking. When you’re finally in the throes of this business, you’ll probably find that looking toward the next gig takes up half of your time -- or more. Joining the local chamber of commerce, setting up a booth at trade shows and being active on social media channels are just some of the ways to get started networking, along with attending any functions or business-related events particular to your area.
Get support when you need it
Whether it’s from fellow consultants or people in the industry whom you trust, working on your own can be a lonely venture -- and one that means you often have to make difficult decisions on your own. While you’re out there networking, look for the people who won’t necessarily be potential clients -- and maybe not even potential competition either -- but who can lend a hand or offer you a piece of helpful advice when you really need it. Having that type of support network can really help when you’re thinking of throwing in the towel and going back to the world of full-time work.
Last of all, be sure you have at least six months of living expenses in the bank before you set out. With the right setup and good networking, you’ll soon be on your way to a successful consulting business -- but you don’t want to run out of funds before the clients start rolling in.
Image courtesy Nappiness, Flickr
Being an entrepreneur usually means that ALL of your money is tied up in your new business. It’s very common for new business owners to accrue debt because they need to borrow money for both living expenses and business capital. If your goal is to be financially solvent as a brand new company, it’s important that you dig yourself out of debt as best you can.
But how can you do that?
Check out your budget
Can you really afford all of the things you think you can? Take a good hard look at your budget, and see if there are any extras you can cut. Maybe you won’t be drinking coffee every morning, or those staff meetings won’t be held at your favorite restaurant. Many people have no extras, but those, who do, should consider trimming the fat--at least until they are out of debt.
Increase collections efforts
New businesses often struggle with collections, and this can lead to serious financial strain. If you find that your clients are not paying on time, include a late payment fee in your contracts. Or, just be more faithful with your billing and invoicing, as well as following up on the payments due.
Do you really need a large office space? Could you make do with a smaller one? Perhaps the location of your office isn’t as important as you might have thought, particularly if your business is not dedicated to retail. You can even sell off old equipment and furniture, which could earn you a bit of extra cash. Get rid of old or expensive phone systems, and keep it as simple as possible as you dig your way out of your debt.
Talk to your creditors
If your company is struggling, it’s time to talk to your creditors about your hard times. They may be able to provide you with a "hardship plan", allowing you to pay off your debt with better terms of payment. They may even be willing to offer a reduced settlement, given that you will be able to pay them more quickly.
Negotiate your interest rates
You took out an initial loan with an initial interest rate, but how much has that initial loan multiplied thanks to that interest rate? As you are struggling to get out of debt, try to negotiate with your creditors for a lower interest rate. You may find that your initial loan will be much easier to pay off if they lower the rate, and you’ll get out of debt more quickly.
Instead of trying to remember to pay back a dozen different loans at once, consolidate your debt into a single monthly payment. That way, you’ll never forget, and you’ll be able to set aside your monthly payments FIRST. You may even be able to negotiate for a longer term to repay the loans.
Don’t let debt sink your company, instead use the tips above to help you dig your way out of debt--no matter how long it takes!
As a start-up entrepreneur, you know you have this great new product or service -- now you just need to find some people interested in sharing your idea with the world. The public relations campaign for your new startup should be part of your overall advertising and marketing strategy -- meaning you’ll use a combination of online marketing tools as well as good old-fashioned hand-shaking to get the word out about what you and your company have to offer.
Pack some patience in your PR toolkit, however, since it could take some time for the public to really take notice of what you’re all about.
Host an event
Whether it’s an opening gala, a block party or any other public event, offering free food and drinks -- and even prizes or other fun stuff -- can be a great way to get reporters, who are often underpaid and underfed, in the door. Send the reporters on the business beat as well as any other beats related to your industry, such as computers or technology, for example, a personal note inviting them to the event.
Create a blog about your industry
It’s one thing to blog about what’s happening at your start-up, and quite another to create one focused on the wider industry you’re in. When you do the latter, you’re opening your audience up a lot wider. Your blog can still mention your own products or services, but you’ll draw in readers -- and possibly media people -- more by offering news, tips, surveys or other information related to your industry.
Write on other people’s blogs
Public relations is all about networking, and the key to networking is knowing the right people. Join industry groups, networking groups or your local chamber of commerce and network with people who might be interested in you posting information on their websites, offering you both a chance to market to a new group of people. Also look to associations or clubs in your industry, where you might be able to post information about your upcoming launch.
Make yourself a pundit
Similar to the blog idea, find ways to get yourself quoted as an industry expert. One way to do that is to check out Help a Reporter Out, or HARO, where reporters and industry pundits go to connect. Reporters post information about quotes or information they need, and then professionals in the industry offer their services. You can also do a similar thing with your local news media, sending them an information sheet about you and the other professionals in your start-up, and how you’re available for interviews or information about stories related to your industry.
Participate in the Twittersphere
Keep your ear to the ground of what other companies and start-ups are doing -- as well as what reporters and news agencies are talking about -- by starting a Twitter feed for your business, and then participating on a regular basis.
Send well-timed email blasts and press releases
Speak directly to reporters and news agencies when you have something interesting going on by drafting press releases and email newsletters. You don’t want to overwhelm them with too much correspondence, but one release every few months will keep you on the media’s radar.
As you get your start-up off the ground, you’ll need to take advantage of all of these tactics -- and more -- to help you get the best press possible.
Twitter is the second biggest social network in the world, and it’s quite probably the one with the biggest mainstream reach. It’s arguably easier to find friends than on Facebook, even if it’s less formal and less in-depth. Regardless of how it competes for the title of Best Social Media Network, we know that it’s a vital tool in your marketing arsenal.
Follow these tips to get the best results from Twitter.
Figure Out Who They Are
So many companies get this wrong from stage one. You need to know who your ideal customer is. This begins with thinking about who your product is targeted to and the point of your brand. In truth, this should have been figured out the moment you created your product. Here are the following things you should know about your ideal customer:
- The gender.
- The age.
- The interests.
These three points give you everything you need to target your audience through Twitter. Furthermore, these three points can help you target users across other social media networks.
Post Content Relevant Just to this Audience
Some would say that only targeting your ideal customer prevents you from being able to bring in customers from other groups. Whilst this is true, what you’ll gain through trying to target everyone will be off-set by the amount of time you’ll spend trying to target absolutely everyone. Furthermore, you risk alienating your ideal customer by doing this.
Tweet directly to this audience and this audience only.
Following Only Your Ideal Customer Group
The benefit of targeting just your ideal customer group is making an exclusive club where everyone feels welcome. Think about it like this. A popular UK site called Mumsnet markets itself towards young mothers and nobody else. This feeling of safety and this feeling of being surrounded by a following of other people in similar situations encourages more people to follow suit. They’re made to feel more valuable.
Whenever you follow someone on Twitter, make sure they fit into your ideal customer group, otherwise ignore them.
Targeting the Right Hashtags
Your hashtags are how you categorise every Tweet on the site. Pick the right hashtags and your Tweets are more likely to appear in front of a relevant audience. Choosing the correct hashtags is more a matter of trial and error. You need to use the number of retweets and how many people are replying to your Tweets to determine whether you’re choosing the right hashtags.
Create a spreadsheet of different hashtags relevant to your industry and note down how successful each one is. Over time, you’ll begin to see patterns and trends. Sooner or later, you’ll have no problem narrowing down your ideal hashtags to three or four.
Hashtags help to categorise the millions of Tweets sent out every day. They’re also a tool used by people to enter conversations. If someone wants to enter a conversation, they may post a reply to it and then append the hashtag to the end. By joining conversations related to your industry with useful comments, you’re going to get more followers and more people checking out your timeline.
You’ll notice that we haven’t mentioned hard selling here. This is because most news feeds scroll so quickly that hard selling doesn’t accomplish that much. Instead, allow people to find your timeline and find your website from there. It sounds like a slow, roundabout way off accomplishing what you want, but it does work.
Remember, this is a long game and it’s not going to happen quickly. As long as you have patience and the will to make it work, you’ll get the results you want.
Freelance writing is envied as a career which allows you to work flexible hours in the comfort of your own home. However, this business is fraught with a myriad challenges, including clients that don’t pay. Clients refuse to pay for different reasons. It could be due to a legitimate reason such as poor quality of work. At other times, they might just be out to scam freelance writers. However, there are situations where the client simply forgets.
If your client fails to make a payment, here is what you should do:
Check your contract
Remind yourself of the terms of payment which were outlined in the contract. For instance, the contract might indicate that payment will be made within 7-14 days after project delivery. If you begin demanding for payment only two days after project completion, you will only end up irritating the client. This could eventually result in the loss of repeat business.
Give a gentle reminder
When payment is due, send the client a gentle reminder via email. You could attach a copy of the contract or invoice. Once you have done this, wait a few days for the response
If you don’t get a response within 7 days, call the client. If he guarantees that you will be paid, ask for a specific date. Let them know that you are holding them accountable to their word. If the payment is not made on the agreed date, keep calling the client at least twice every week. In case this does not work, it would be advisable to take a different course of action.
Send another email to your client and inform them that you are seeking redress elsewhere. If the person works for a company, send a copy of the letter to the head of accounts, his supervisor, and even the CEO.
If despite all your efforts nothing is forthcoming, you could take the following courses of action:
Freeze any projects you are currently undertaking
If the client has not paid you for past work, it is highly unlikely that they will pay you for future jobs. It would, therefore, be advisable to put all work for that client on hold until payment is made
Suggest a payment plan
If a long-term client claims to be short of funds, you could suggest a payment plan. For instance, if they owe you $500, it might be easier for them to pay $100 per week instead of the whole lump sum.
Warn your client that you will report them if they don’t pay you. You can report them in sites such as Ripoff.com , Better Business Bureau as well as different writing communities. If they are concerned about their reputation, they will make an effort to pay immediately.
If you have delivered some work to clients, you deserve to be paid. Don’t accept to be mistreated by a client in the name of maintaining a good relationship. Failing to deal with this issue will not only hurt you, but also other writers who might work with the same client.
5 Smart Reasons to Create Content Outside Your Niche
Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time.
Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. You must own and dominate it.
Yet, a day will eventually come when you've exhausted your niche. You'll realize that you have finally worked "until you no longer have to introduce yourself," as the great anonymous once put it so eloquently.
What do you do then, when the "law of diminishing blogging returns" kicks in?
If you've reached this point, you may want to start exploring topics that are outside of your core niche. After all, writing off-topic posts can have many benefits. To help you better understand this strategy, let's walk through some of the reasoning, as well as a few tips for getting started.
5 Smart Reasons to Create Content Outside Your Niche
1) You can reach much bigger audiences.
Once upon a time I was a nobody, writing for an internet marketing company nobody had ever heard of. A smart content promotion strategy changed all that.
Suddenly, I was no longer writing about marketing topics just on the WordStream blog. I was writing for major industry publications like Search Engine Land, Moz, Search Engine Watch, and Search Engine Journal about PPC, display advertising, social media marketing and advertising, and SEO.
At this point, I was thrilled when a blog post would become a "unicorn" -- getting tens of thousands of views, and absolutely thrilled whenever one would get a couple hundred thousand views.
This was a great achievement. But I soon realized I was hitting my own point of diminishing returns by writing about advertising and marketing. So I started going off-topic a couple of years ago. I started writing for Inc.com, mainly about startups and entrepreneurship -- which I'm ridiculously passionate about.
Now, suddenly, the unicorns were even more sparkly and amazing. When I'd hit a home run with a blog post, it might get a million views. And if I hit a grand slam with a blog post, it might get more than 10 million views.
Bottom line: What you lose in topical relevancy you'll make up for in volume.
2) You can start biasing future customers.
When you're creating content, there are a couple of types of people you need to think about:
- People who know they need the product/solution you sell.
- People who don't yet realize they need the product/solution you sell.
Writing about off-topics is a brilliant way to reach and start biasing that second group of people toward you and your brand. And that's why I started writing about entrepreneurship. Entrepreneurs probably aren't actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics.
Writing about off-topics allows you to connect with people before they even need the types of services your company provides. By establishing a relationship through a shared interest now, you can increase the odds that later on those same people will come to you first and become your customers when the need arises.
3) You can increase your social media engagement.
If you're fortunate enough to write for a large publication such as Inc.com, which has millions of fans on Facebook and Twitter, you'll see your follower counts soar. All you have to do is write about interesting topics.
Every time Inc.com shares my content organically, I pick up more followers: When I started writing for the publication couple of years ago, I had less than 100,000 Twitter followers. Now, I have more than 300,000 followers.
Medium is another great platform to pick up new readers with your off-topic posts. Plus, publishing on Medium might help you get noticed by a publication with a large readership.
Just as one example, I published a post on Medium about multitasking that generated almost half a million views.
It was so successful that it ended up being syndicated on a couple major publications, and it was tweeted by the Arianna Huffington. Amazing, right?
Is multitasking killing your brain? Yes! https://t.co/n1Jne0MxxS
— Arianna Huffington (@ariannahuff) February 5, 2016
At the end of the day, having more followers gives you an even larger promotional vehicle for your on-topic content, so why not give it a try?
4) You can truly express yourself.
Going off-topic gives you the opportunity to share more about yourself.
Simply publishing generic posts doesn't cut it anymore. There's way too much competition. You need to think about the tone and style of your content.
In case you couldn't tell, I really like unicorns and memes. It's kind of what I'm known for.
I want my posts to be useful by including data and actionable tips. But it's equally important for me to write memorable posts, which is why I try to add some humor and use lots of visuals.
Remember: A little personality goes a long way and will make you more interesting.
5) You'll keep your sanity.
Once you've been writing for a few years, you'll find that it will become increasingly hard to come up with new and interesting things to say about the same topics.
Take me, for example. If I were just writing about nothing but AdWords features and tips for years, I'd go nuts.
Diversify! For the sake of your own sanity.
How To Get Started With Off-Topic Content
Now that we've covered why you need to write about a wider variety of topics, how do you get started?
- Do your research. Before you expand, think about how the off-topic posts you want to write will help advance your career. What audience could you reach and how could that help you?
- Find a way to set yourself apart from established influencers in the same space. How are you going to be memorable? Make sure you know what you want to accomplish and have a strategy to achieve your goals.
Once you sort through the initial research and planning, you'll need to nail down where you want to publish. To get started, do a search for popular sites that feature posts on the topics you want to write about. Read the sites and figure out their style and what types of article perform well.
To do this quickly and easily, you'll want to lean on BuzzSumo. With BuzzSumo, you can look into the top performing posts for any domain to generate a better understanding of what works well.
It's also helpful to take a look at a publication's guest blogging guidelines, as these typically offer insights around what type of content they are looking for. (Check out this post to learn more about the content submission process for 11 popular sites -- from The New York Times to Business Insider.)
When you send your email, don't just pitch one idea. Pitch a few original ideas with a unique angle to choose from. Or build off an existing article they've published:
I saw your great article on [topic] and wanted to see if you'd have interest in publishing an article about [topic] that I could write exclusively for you.
Look for content gaps and offer to fill those. Editors will be more receptive when you show that you've done your research. And if you're having trouble coming up with unique, interesting ideas outside of your niche, turn to these tips:
- Use Twitter to audition topics. If you want to know whether you should invest your time writing about a certain topic, tweet about it on Twitter. If your tweet generates lots of engagement, then you can be confident that there's an audience interested in that topic. If your Twitter audition bombs, forget about that topic for now. You can always revisit it in the future.
- Use BuzzSumo to discover topics. Again, BuzzSumo is a powerful tool that helps you discover which topics are super hot in any industry, and which posts are the most popular on individual websites. Yes, it's paid, but I'd consider it one of the wisest investments if you're serious about your content strategy.
Proceed With Caution
I can't leave without issuing one warning about off-topic posts: Don't overdo it.
The worst thing you can do is to lose focus. To prevent this, I'd suggest following the 80-20 rule, where 80% of the content you create covers your money "bread and butter" topics, and the remaining 20% of your efforts go toward off-topic content to establish yourself in a new niche.
Search Engine Giant Google have finally launches cross-device retargeting
Shortly advertisers will have the ability to reach users across apparatus with Google promote efforts.
This is an important development, as Google hasn't formerly supported cross-apparatus retargeting. For instance, now, if an user comes to an advertiser’s website on a mobile phone, the advertiser isn't able to retarget on a background, unless the website is also visited by them on background. The user is efficiently recorded twice, if this occurs, and negative list exclusion and the frequency limiting is set at cellular telephone ID degree or the browser on each apparatus.
That's been true for users signed into a Google account on multiple apparatus because Google has relied on cellular telephone IDs and cookies to identify users for promote lists.
We ’re adding cross-apparatus advertise for DoubleClick Bid Manager and Google Screen Network to allow you to reach the exact same user across devices, programs, and websites. Now you can tell your audience one story and determine how often they see your advertisement across apparatus,” wrote Bender.
As with Facebook, a deterministic strategy is being taken by Google, and cross-apparatus advertise will be restricted to signed-in users.
Yet, with the bulk of on-line conversions continuing to call for greater than one apparatus in many sectors — a Google/Ipsos study found that 60 percent of on-line conversions in the US beginning on one apparatus and end on another — the lack of cross-apparatus retargeting has made big differences in marketers’ skill to reconnect with previous website visitors.
With this change, instead of handling advertising frequency at the stage level, marketers can attune it to the user and believe and act strategically about sequencing and message delivery.
Until pretty recently, Google was understood to be prohibitive (comparatively speaking) with the manners in which marketers could exploit its signed-in user information for anything more than measurement. That's transformed in the last year as the firm has followed in leveraging user information for advertising targeting Facebook’s lead.
More recently, Google has been analyzing demographics an area that's been on advertisers wish lists. (The firm has offered demographic and interest data from publishers and third party data associates in screen targeting for years.)
The launch of cross-apparatus advertise comes three years after Google debuted its estimated cross-device conversion metric. Bender says the new capacity will be rolling out worldwide over the the next couple of months.